A consultancy that now projects everything it is.A consultancy that now projects everything it is.
Ambiental Xpert
-
Details
Client
Ambiental Xpert
Year
2026
Industry
B2B services
Consulting
Construction
Services
Branding
Brand strategy
A strategy built on understanding the business.A strategy built on understanding the business.
A strategy built on understanding the business.A strategy built on understanding the business.
Before touching the logo, we researched the market, the competition and their different client profiles. Conversations with the founders, Claudio and Montserrat, helped us understand how the business works, its value proposition and what was important to position and communicate. On that foundation, we built a brand system designed to connect with the right audience and clearly communicate the value of their services. We also found a way to put that differentiation into practice: making real permitting timelines visible, something few brands in the industry talk about.
(What we did)
Market and competitor research
Voice of the client and the buyer
Positioning for developers
Service catalog
Verbal identity
The builder's ally, not an environmental judge.The builder's ally, not an environmental judge.
The builder's ally, not an environmental judge.The builder's ally, not an environmental judge.
The rebrand became a warm, trustworthy visual identity that reflects Ambiental Xpert's genuine interest in helping clients get their projects done within environmental regulations. That vision guided every design decision, from the elements we chose to the ones we left out.
(What we did)
Positioned as the builder's ally
Technical register, not activist
Institutional respect
Service presentation
Visual identity
A visual language that connects with their world.A visual language that connects with their world.
A visual language that connects with their world.A visual language that connects with their world.
We explored two routes: an organic one, inspired by topographic lines, and a constructive one that integrated the A and the X as beams over an urban grid. They chose the fine-line direction, paired with a monospaced typeface that recalls engineering and architectural drawings. Instead of reaching for the industry's usual symbols, like leaves and trees, we built an identity with visual references closer to the daily work of the people who hire them.
(What we did)
Fine-line logotype
A and X breakdown over an urban grid
Blueprint-style monospaced type
Stationery and folders
Art direction
Few materials, few inks.Few materials, few inks.
Few materials, few inks.Few materials, few inks.
The brand applications follow the same logic as the branding and reflect the nature of their work. We prioritized natural-looking papers, like kraft and recycled gray, and kept ink to a minimum. We also designed folders for final deliverables to government agencies and clients, with a professional presentation consistent with the identity.
(What we did)
Kraft and recycled gray paper
Minimal ink
Folders for government and clients
Business cards
Keep going to see the next project
Dr. Santiago Neuro
-
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A consultancy that now projects everything it is.A consultancy that now projects everything it is.
Ambiental Xpert
-
Details
Client
Ambiental Xpert
Year
2026
Industry
B2B services
Consulting
Construction
Services
Branding
Brand strategy
A strategy built on understanding the business.A strategy built on understanding the business.
Before touching the logo, we researched the market, the competition and their different client profiles. Conversations with the founders, Claudio and Montserrat, helped us understand how the business works, its value proposition and what was important to position and communicate. On that foundation, we built a brand system designed to connect with the right audience and clearly communicate the value of their services. We also found a way to put that differentiation into practice: making real permitting timelines visible, something few brands in the industry talk about.
(What we did)
Market and competitor research
Voice of the client and the buyer
Positioning for developers
Service catalog
Verbal identity
The builder's ally, not an environmental judge.The builder's ally, not an environmental judge.
The rebrand became a warm, trustworthy visual identity that reflects Ambiental Xpert's genuine interest in helping clients get their projects done within environmental regulations. That vision guided every design decision, from the elements we chose to the ones we left out.
(What we did)
Positioned as the builder's ally
Technical register, not activist
Institutional respect
Service presentation
Visual identity
A visual language that connects with their world.A visual language that connects with their world.
We explored two routes: an organic one, inspired by topographic lines, and a constructive one that integrated the A and the X as beams over an urban grid. They chose the fine-line direction, paired with a monospaced typeface that recalls engineering and architectural drawings. Instead of reaching for the industry's usual symbols, like leaves and trees, we built an identity with visual references closer to the daily work of the people who hire them.
(What we did)
Fine-line logotype
A and X breakdown over an urban grid
Blueprint-style monospaced type
Stationery and folders
Art direction
Few materials, few inks.Few materials, few inks.
The brand applications follow the same logic as the branding and reflect the nature of their work. We prioritized natural-looking papers, like kraft and recycled gray, and kept ink to a minimum. We also designed folders for final deliverables to government agencies and clients, with a professional presentation consistent with the identity.
(What we did)
Kraft and recycled gray paper
Minimal ink
Folders for government and clients
Business cards
Keep going to see the next project
Dr. Santiago Neuro
-