From equipment supplier to the surgeon's ally. From equipment supplier to the surgeon's ally.
Soluciones NQ
-
Details
Client
Soluciones NQ
Year
2026
Industry
B2B services
Healthcare
Services
Branding
Art direction
Website
Brand strategy
Top-tier equipment, next-level service.Top-tier equipment, next-level service.
Top-tier equipment, next-level service.Top-tier equipment, next-level service.
In the neurosurgery solutions niche, very few companies invest in growing, professionalizing and building a corporate brand. NQ decided to do the opposite: stand out and be completely different in everything it does. Top-tier instruments, technicians who know every surgeon and a sales team that's there from start to finish, backed by a brand that looks and behaves like the solid company it is. That builds reputation, validation and, above all, trust: surgeons believe in NQ before they ever meet them.
(What we did)
Brand and competitor diagnosis
Differentiated positioning
Corporate brand
Instruments and service as one differentiator
Verbal identity
Talk to the surgeon like a colleague, not a salesperson.Talk to the surgeon like a colleague, not a salesperson.
Talk to the surgeon like a colleague, not a salesperson.Talk to the surgeon like a colleague, not a salesperson.
A precise, confident and approachable voice. The messaging puts surgeons and their needs at the center, and talks about commitment, preparation and trust before specs. It's the tone of someone who'll be right there with you in the operating room.
(What we did)
Tone of voice
Key messages
Website copy
Sales narrative
Visual identity
Not a hospital, not a lab. The exact point between the two.Not a hospital, not a lab. The exact point between the two.
Not a hospital, not a lab. The exact point between the two.Not a hospital, not a lab. The exact point between the two.
NQ isn't the medical sector: it's who supplies and services it, closer to engineering. But it doesn't develop the technology either; it integrates it. That's why the visual language lives in the middle: restrained, formal and slightly editorial, far from the usual medical aesthetic. The form comes from the instruments themselves. Implants and equipment that go into the body can have sharp edges where they need them, but rounded fillets and chamfers dominate. We carried that language into the logo, the image crops and every component of the website, the catalog and the dashboard.
(What we did)
Fillet-and-chamfer language inspired by the instruments
Product catalog
Website
Website
Brandbook
Art direction
Hard light, hard shadow, strong character.Hard light, hard shadow, strong character.
Hard light, hard shadow, strong character.Hard light, hard shadow, strong character.
Editorial-style photography that also sets NQ apart from its competitors. High-contrast light and shadow that convey precision, seriousness and control. NQ has to feel like the company that can solve any problem, and every image was built to hold it to that standard.
(What we did)
Creative direction support
High-contrast lighting
Editorial aesthetic
Consistency across every touchpoint
Keep going to see the next project
Grupo Tenerife
-
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From equipment supplier to the surgeon's ally. From equipment supplier to the surgeon's ally.
Soluciones NQ
-
Details
Client
Soluciones NQ
Year
2026
Industry
B2B services
Healthcare
Services
Branding
Art direction
Website
Brand strategy
Top-tier equipment, next-level service.Top-tier equipment, next-level service.
In the neurosurgery solutions niche, very few companies invest in growing, professionalizing and building a corporate brand. NQ decided to do the opposite: stand out and be completely different in everything it does. Top-tier instruments, technicians who know every surgeon and a sales team that's there from start to finish, backed by a brand that looks and behaves like the solid company it is. That builds reputation, validation and, above all, trust: surgeons believe in NQ before they ever meet them.
(What we did)
Brand and competitor diagnosis
Differentiated positioning
Corporate brand
Instruments and service as one differentiator
Verbal identity
Talk to the surgeon like a colleague, not a salesperson.Talk to the surgeon like a colleague, not a salesperson.
A precise, confident and approachable voice. The messaging puts surgeons and their needs at the center, and talks about commitment, preparation and trust before specs. It's the tone of someone who'll be right there with you in the operating room.
(What we did)
Tone of voice
Key messages
Website copy
Sales narrative
Visual identity
Not a hospital, not a lab. The exact point between the two.Not a hospital, not a lab. The exact point between the two.
NQ isn't the medical sector: it's who supplies and services it, closer to engineering. But it doesn't develop the technology either; it integrates it. That's why the visual language lives in the middle: restrained, formal and slightly editorial, far from the usual medical aesthetic. The form comes from the instruments themselves. Implants and equipment that go into the body can have sharp edges where they need them, but rounded fillets and chamfers dominate. We carried that language into the logo, the image crops and every component of the website, the catalog and the dashboard.
(What we did)
Fillet-and-chamfer language inspired by the instruments
Product catalog
Website
Website
Brandbook
Art direction
Hard light, hard shadow, strong character.Hard light, hard shadow, strong character.
Editorial-style photography that also sets NQ apart from its competitors. High-contrast light and shadow that convey precision, seriousness and control. NQ has to feel like the company that can solve any problem, and every image was built to hold it to that standard.
(What we did)
Creative direction support
High-contrast lighting
Editorial aesthetic
Consistency across every touchpoint
Keep going to see the next project
Grupo Tenerife
-