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Privacy Policy · Brand Dashboard
Last updated: October 29, 2026
Brand Dashboard is an open-source marketing dashboard created by Alto House (altohouse.mx). It installs and runs on each user's computer, displaying data from their website, Google, ads, social media, and CRM all in one place.
This policy explains what data the dashboard uses, where it is stored, and how you can remove access.
1. What Google data does the dashboard read
When you tap "Connect with Google" and select "Allow", the panel requests only two read permissions:
• View and download your Google Analytics data (analytics.readonly): to display your site's visits, channels, conversions, and user behavior.
• View Search Console data for your verified sites (webmasters.readonly): to show which searches you appear in, your ranking, and the clicks you receive.
The dashboard cannot edit, delete, or post anything to your Google accounts.
2. Where they are stored
Everything is stored on your own computer: the dashboard database (data/ folder) and the Google authorization (.env.local file, readable only by your user).
Alto House does not receive, view, or store your Google data. The "Brand Dashboard" app registered with Google belongs to Alto House, but the connection goes directly from your computer to Google.
If you use the cloud dashboard version managed by an agency or team, your data is stored in that installation's database, under the control of whoever manages it.
3. How to use them
Only to show you your own metrics, calculate your score, and give you recommendations within the dashboard.
They are not sold, not used for advertising, and not shared with third parties for purposes other than those described in this section.
The use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. ↗
If you connect optional services, some features use external services only with your own key:
• Claude (Anthropic): the chat and analytics features send dashboard metric summaries to Anthropic to generate responses. No names or contact details of your leads are sent.
• Apify: checks public information about your competitors (rankings on Google, Maps, Instagram). It does not receive your Google data.
Each service has its own privacy policy.
4. How to remove access
From Google: go to myaccount.google.com/permissions, search for “Brand Panel”, and tap “Remove access”. ↗
From the dashboard: under Settings → Connections, you can delete the connection to Google.
To delete all data, remove the data/ folder and the .env.local file from the panel.
5. Contact
Questions about this policy: frontdesk@altohouse.mx
Alto House · Guadalajara, Jalisco, Mexico